A lot of people swear they can't get their day going until they have that first cup of coffee, but how fresh is the mug on your desk? Even if you've just poured the first cup of the day out of the machine, not very. "Coffee only stays fresh for 45 days before the taste starts to change. You may not know that many coffees are already 90 days old before they even reach the grocery store shelves. So by the time you brew it, it is already stale," says Bruce Frcek, president of Boca Java gourmet coffee. "If you want to find out what fresh coffee really tastes like, give us a try. We roast your coffee after you order it, and ship it directly to you the next day. You receive your Boca Java coffee at the pinnacle of freshness."
Founded in 2002, Boca Java prides itself on the superior freshness and taste of its coffees. All coffee is fresh roasted-to-order, and each bag has its own "Roasted On" date on the back. They only use hand picked specialty-grade Arabica beans from the richest coffee producing regions of the world - the top 8 percent of all beans. Boca Java beans are roasted in small batches to ensure depth and richness of flavor, and are then given just enough time to cool down before being sealed in stay-fresh pouches and immediately shipped to your door.
There are more than 20 gourmet coffee flavors available. Among the most popular are Boca Sunrise (a medium roast, signature breakfast blend that is high in acidity and light in body with a very clean finish), Palm Beach Passion (a combination of medium and dark roasts with medium acidity and a delicious hint of dark roast flavor) and Surfing Safari (a flavored blend that combines Vanilla, Kahlua, and Caramel to create a wave of tantalizing flavor). They also have seasonal coffees, including Pumpkin Paradise.
Not sure which flavor you'd like best? You can try them all by joining Boca Java's Connoisseur Club. For the low cost of just $19.95, new members choose four eight-ounce bags, and can mix and match blends, and choose either regular or decaf and whole bean or ground. You also receive a free gift of your choice, like a coffee grinder, a travel mug and thermos, or a 12-cup programmable coffee maker to enjoy your Boca Java coffee at home or on the road.
Four weeks later, you will receive a reminder to update your coffee selections and to confirm your preferred delivery date before your coffee is fresh roasted for you and shipped directly to you.
"We've had people who've been drinking store-bought coffee all their lives write in after brewing a pot of our coffee and tell us they'll never go back," says Frcek.
Boca Java also offers gourmet teas and cocoas. Log on to www.bocajava.com to view their online catalog, or to place an order.
Copyright © 2006, ARA Content
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